Keri Larson

Assistant Professor of IS
Department of MISQ
University of Alabama at Birmingham
BEC 317-B
Birmingham, AL 35294
Phone: +1 (205) 975-3738 ยท Fax: +1 (205) 975-4427


Keri LarsonI joined the department of Management, Information Systems, and Quantitative Methods at the University of Alabama at Birmingham (UAB) as an Assistant Professor of Information Systems in August, 2012. I hold a PhD in Management Information Systems from the University of Georgia and an AB in Law, Letters, and Society from the University of Chicago.

My primary research focuses on firm-level effects of social media. Particularly, I am interested in how organizations should best approach the measurement problem of analyzing massive volumes of highly unstructured text in real time, such as that generated by consumers across social media platforms. A likely answer to this problem lies in the fields of Natural Language Processing and Statistical Machine Learning, technologies capable of enabling the contextual automated analysis of highly unstructured textual data.

My secondary research interests include generative innovation in health care and changes in organizational group identity brought about by IT/IS.

I teach/have taught Data Management, Intro to Information Systems, Project Management, and Social Media in Business. I received an outstanding teaching award from the University of Georgia in 2011.

My husband Tommy works for Viva Health as its Performance Improvement Program Manager, and our five-year-old son Soren works as a super-awesome and extremely busy kindergartner. We live in the South Side neighborhood of Birmingham, Alabama.